Mecca Bingo has unveiled its new We Know The Feeling campaign with singer and TV presenter Louise Redknapp.

The Strictly Come Dancing hopeful will star in an advert based around the 'thrills' of playing bingo, and commented 'I've always loved performing and the feeling of anticipation and excitement it gave me so yes, I do know "the feeling". When I read the script for the new Mecca ad, I knew I could relate. A bingo memory for me was playing with my grandparents in their pub, waiting for that last number to come up – I used to love that feeling of excitement'.